A Little Red Corvette Says Goodbye to Prince

Prince Rogers Nelson’s music seeped through all aspects of Americana, including the automotive industry. In 2010, Chevrolet released a series of billboards during the Woodward Dream Cruise that celebrated the brand’s historical cars, like the Tri-Five Chevy and just about every generation of Corvette and Camaro, but in particular one board indicated the reach of Prince’s legacy:

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Prince died on April 20, 2016, at his studios in Chanhassen, Minnesota, leaving behind a musical legacy that helped to define a generation of music through his vision of funk, soul, and rock ’n’ roll.

In response, Chevrolet released a full-page ad in numerous magazines with a tribute to Prince with their 2010 Billboard, stating “Baby, that was much too fast.”

Prince released “Little Red Corvette” in 1983, on the album 1999. The song was Prince’s first Billboard Hot 100 chart, peaking at number six, and reached number two on the UK singles chart in 1983. The story was a sultry tale of a woman who, while enjoyable, needed to slow down and find “a love that was gonna last.” The music video paralleled Michael Jackson’s “Billie Jean” as one of the first to be produced by a black artist.

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Little red Corvette

Honey you got to slow down

Little red Corvette

‘Cause if you don’t you gonna run your

Little red Corvette right in the ground

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